Underdo Your Competition – on building web apps by David Heinemeier Hansson

I am reading one of DHH’s old book “Getting Real“. It is a really nice book explaining nice principles on building a killer web app. He emphasizes on building less rather than more. Building less features but doing them extremely well. I am quoting him here as it is:Getting Real

Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need five (or 15, or 25). If they’re spending x, you need to spend xx. If they have 20, you need 30.

This sort of one-upping Cold War mentality is a dead-end. It’s an expensive, defensive, and paranoid way of building products. Defensive, paranoid companies can’t think ahead, they can only think behind. They don’t lead, they follow.

So what to do then? The answer is less. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing.

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